The Black Restaurant Week’s second campaign will go from June 25th – July 4th in the New York Tri-State region.
This event was created in 2016 by Warren Luckett, Falayn Ferrell, and Derek Robinson to celebrate owners, workers, and businesses that serve African-American, African, and Caribbean cuisine. The event uses its culinary initiatives in an effort to introduce celebrated figures from the Black culinary industry, whether they be business owners or culinary professionals, to the communities they serve. The founders highlight that, despite how expansive Restaurant Weeks and food festivals have become nationwide, Black representation remains very low. For this reason, Black businesses can benefit from the city-wide marketing campaign and platform that this event executes for them to reach a wider clientele; not only is the marketing free, but also businesses do not need to pay fees in order to participate, nor does the event take any portion of sales during the campaign.
This year, Black Restaurant Week will also showcase other facets of the hospitality industry in New York City such as catering services, food trucks, and culinary products to give back to local communities and broaden the scope of awareness of the Black culinary industry. Additionally, the campaign will also be taking place in Houston, Los Angeles, Toronto, and other major cities.
Their website allows you to search for Black Restaurant Week Campaigns based on geographic location. Follow this link to engage in your personalized search:https://blackrestaurantweeks.com/new-york-directory/
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